Wednesday, December 12, 2007

Barbie Meets Her Muslim Match


Who created it and why?

New Boy created Fulla; they created it because Barbie was banned from most Middle East countries because of the clothing style and her clothing. This Barbie was created because this form fit into the cultural realities of the Arab world.

Do people want it?

Young girls in the Middle East must love Fulla because it is practically the same thing as Barbie over here and young girls love Barbie. You can buy Fulla cereal, Fulla bicycles, and also since Fulla’s clothes are appropriate over in the Middle East countries you can also buy live size clothes for girls.

What Facts or Statistics used?

In November of 2003 and October 2005, 1.5 million Fulla dolls were purchased. Fulla was outselling Barbie by a 40-to-1 margin in stores.

What do you think?

I think that the Fulla doll gives the Arab girls a doll in which fits their culture. I personally think that the Fulla doll was a smart investment because it gives the Barbie experience world wide, the Barbie doll is extremely popular in the U.S and now the Fulla doll is popular to Middle Eastern countries.


Work Cited

“Fulla Doll.” 6. October. 2007. Online Image. Tunisian Authorities Confiscate Dolls Wearing Hijab. 10. January. 2008

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